Rockstar Energy Drink joins forces with Xbox to supercharge the gaming experience
London, 6th October 2022: Rockstar® Energy Drink, the drinks brand for those who need and love to do-it-all, is fuelling fans’ thirst for gaming with a new Xbox partnership. The two brands have teamed up to excite players with exclusively designed cans, unmissable Xbox prizes, and an Xbox Game Pass Ultimate membership.
Available for purchase across the UK, France, Belgium, Poland, Czech and Slovakia, from October 1st until December 31st, limited-edition Rockstar Energy cans will feature bold artwork from the three iconic games; Halo Infinite, Fallout and Elder Scrolls.
Each limited-edition can will include a QR code that gives players a one-month membership to Xbox Game Pass Ultimate (RRP: £10.99). The membership enables access to a library with hundreds of high-quality games, as well as the benefits of Xbox Live Gold. Play games on console, PC, and via Xbox Cloud Gaming and get an EA Play membership. For those who already have Xbox or PC Game Pass, the on-can QR code will upgrade their membership for one month to Xbox Game Pass Ultimate, so there is always something new to play.
Across Rockstar EU social channels gaming fans will also have the chance to win a range of prizes, including a sleek, all-digital, next-gen Xbox Series S console so they can continue their quest in style.
Debasree Dasgupta, Rockstar Energy Drink, Senior Marketing Director, commented: “We are thrilled to announce our partnership with the iconic gaming powerhouse, Xbox. Whether it's a boost to get you through the day or fuelling a gaming session with friends, Rockstar Energy Drink is giving fans the head start they need to follow their passions. With gaming becoming one of the fastest and largest growing forms of entertainment* that our fans are passionate about, this partnership is the perfect step towards helping gaming fans pursue their passion.”
Rockstar Energy Drink contains energy-boosting ingredients such as caffeine and Vitamin C, as well as B vitamins, ginseng, taurine and guarana, to reignite your drive to keep moving forward whilst gaming.
The limited-edition Rockstar Energy Drink cans will be available to purchase in 500ml offerings via all major retailers.
