Rockstar Energy Drink teams up with Hatik

We are excited to announce that in France Rockstar Energy Drink has teamed up with self-taught rapper Hatik.

With more than 1 million followers on Instagram, nearly 2 million listeners per month on Spotiy and a highly acclaimed performance in Canal +’s “Valide” series, Hatik is the embodiment of the Rockstar Spirit.

“Hatik's extraordinary career echoes Rockstar Energy Drink's ambition to move the lines. This partnership is a wonderful illustration of our desire to always go further, with the ambition of boosting the soft drinks market, and opening up this segment to new consumers. Our ambition is to reach 20% market share by 2026,” says Morgane Miralles, Group Manager Rockstar PepsiCo France. In April we will kick off the partnership with the launch of a previously unreleased freestyle by Hatik focused on his tireless journey to achieve success. In addition to this we will accompany Hatik on his upcoming tour, creating a 3 part web-series that will give behind the scenes access. What’s more in June we will launch a new program ‘La Force’ on Skyrock radio and You Tube that will focus on upcoming French rap talents discovered by Hatik.